Paint and Wine Franchise "Name Fees"

The franchisee is paying to use the franchisor's name and logo and this is commonly referred to as a "name fee". Our sources tell us they are informed by competing "sip and paint" franchises that the name fee is $20-25,000 dollars on average.

My question to any potential business owner is if the franchisor's brand is well-known enough to justify the cost. If it's a "McDonalds" franchise, one of the best-known business franchises in the world, you're going to want those "golden arches" flying over the building, and it's worth the cost -- you're buying into a well-established international business franchise that everyone identifies with. 

With "sip and paint" franchises, what you're really paying in a name fee is a supposed track record of that name and logo having local appeal, not a nationally recognized brand by the common consumer, because the majority of customers are not even familiar with the concept of "sip and paint", let alone worried about a brand name. The question is if the franchised name and logo will have appeal in your own local market-- or if you can't come up with your own name and logo that is regionally desirable and brand your paint and wine business, all the while saving you $20,000 plus.

In our consulting program, we help our clients develop their business name, logo, and brand based on many factors, all proven by successful experience. The end result is a paint and wine business, name, and logo that our clients own, 100%, and at a fraction of the price of a franchise. It's like owning a "Burger King" next to a "McDonald's", before anyone knew who either company was, so it's even ground (no pun intended). From there, the client can develop several locations or franchise out their own name as desired.

To learn more about our program, please click this link

Open Your Own Paint & Wine Art Business - Not a Franchise!