Sip & Paint Branding

There's a big difference between employing a general concept and copying another business. I learned business and branding in Europe, where one first sets out to be proficient in the basic and advanced skills of whatever interests them, what they have a passion for. For me, that was art and painting, so I worked for several companies, with some of the best artists, traveling, all the while learning the business of the art world -- what it takes to be unique and sell.

Corporate team-building event.

I quickly learned that "art" is somewhat, if not completely, secondary to the business of selling any kind of painting. Of course, if you're selling something, whether a product or service, it needs to be of high quality and have a value. A "value" is not to be confused with something discounted or "cheap". The value is the amount of worth, as appraised by the potential customer.

Creating a unique business is not the matter of copying the exact model of a competing business and "painting" it a different color. If this concept is employed, the only thing setting you off from the competition is the price, and inevitably, novices believe if they copy a successful business and offer a lower price they will be successful -- which couldn't be further from the truth.

Being unique involves risks, making your own decisions as to what will be attractive and sell to the potential clientele. The higher the risk, the higher the potential reward --  or possible loss, and that's why there needs to be a rational level and approach to assuming business risks.

When you own a unique brand there's a special pride to it -- it's custom-made, not a copy.

If you're interested in owning a uniquely designed paint and wine oriented studio, please click here for more information.

Creating Your Own Paint & Wine Oriented Studio - Not a Franchise.